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Product Design
Functional, user-centered interfaces. From research to high-fidelity prototyping.
👋 Hi, I'm Luiz and I'm a
Product Designer & Branding
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Years of experience
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Projects delivered
0
Happy clients
What I do
Services
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Visual Identity
Brands that communicate, connect, and stick in memory. Strategy before aesthetics.
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Brand Strategy
Positioning, storytelling, and creative direction for brands that want to grow with purpose.
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Design System
Scalable component systems that speed up development and ensure visual consistency.
Selected works
Portfolio
2026
Visual Identity
Luiz Ramos | Product Designer
Branding strategy + Visual Identity + Applications
2024
Social Media
SPV Benefícios
Social Media + Brand Strategy
2023
Branding
Forma Studio
Visual Identity + Brand Guide
2023
Design System
Nexus Design System
300+ components · Tokens · Documentation
2023
Branding
Origem Café
Logo + Packaging + Identity
How I work
From briefing
From briefing
to delivery
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Research
Immersion in the market, competitors and target audience to support every creative decision.
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References
Strategic visual curation that aligns expectations and sets the project's tone.
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Strategy
Defining positioning, value proposition and differentiators of the brand or product.
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Story
Building the storytelling and narrative that gives life and purpose to the brand.
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Positioning
How the brand communicates and the space it occupies in the consumer's mind.
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Target Audience
Mapping personas, pain points and desires that the design needs to solve.
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Sketches
Rapid exploration of visual concepts before digitizing any idea.
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Symbol
Development of the icon or mark that visually represents the strategic concept.
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Typography
Selection and customization of fonts that reinforce the brand's personality.
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Colors
Color palette that conveys the right emotions to the right audience.
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Applicability
Testing the brand across different contexts, media and sizes.
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Versions
Brand variations for different backgrounds, formats and needs.
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Usage Guide
Complete manual to ensure correct and consistent use of the visual identity.
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Vector Files
Delivery in SVG, AI, vector PDF and transparent PNG in high resolution.
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Final Result ✦
Project delivered. Brand ready to conquer its market with a unique identity.
About me
Luiz
Luiz
Ramos.
More than a graphic designer, I work as a Product Designer and Branding Designer.
The goal of every project is to create an identity that conveys sophistication, creativity, and real character. I believe design without strategy is just decoration.
Based in Pernambuco, Brazil, I work with clients across the country and beyond, delivering projects that generate real business results.
Tools & Skills
Figma
Adobe AI
Photoshop
After Effects
WordPress
Vanilla JS
Notion
UX Research
2024
Top ADS Designer — 80% conversion rate on Landing Pages
2023
Champion of 1st Edition | Ali SEBRAE Challenges
Testimonials
What they say
"Luiz delivered far beyond expectations. The identity he created for our brand captured exactly what we needed to convey. Clear process, impeccable communication."
"The design system delivered by Luiz saved months of work for our development team. Every component was strategically thought out."
"Exceptional professional. He understands business as much as design, which makes all the difference when creating a brand that converts."